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Enquirer Consulting Group / Prepared for Swappie
August 2026

Demand is a marketing problem.
Supply is a named-account problem.

Jonathan, you asked us to start from the beginning. This is all of it, in order, on one set of slides.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

In refurbished devices the scarce side is supply.

01
Consumer demand for refurbished handsets is reached with paid media, marketplaces, price and trust. That side is a marketing problem with a known playbook and a lot of competitors running it.
02
Volume comes from businesses. Carriers running trade-in programs, insurers replacing devices, retailers, leasing and asset finance companies, IT asset disposition firms, and corporate fleets reaching end of life.
03
Each of those is a named company with one person who decides where a stream of returned handsets goes. That decision gets made once and then renewed quietly, usually without a competitive process.
04
There is no register of them. They are identified one at a time, which is why the segment gets won by whoever works it patiently rather than by whoever has the better offer.
A finite universe of named companies is not a marketing problem. It is a coverage problem, and coverage is buildable.
Prepared for Swappie
Where this goes

From inbound supply to a named pipeline.

Today
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Supply relationships in this market are typically built through networks, brokers and trade events.
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The reachable universe is far larger than the part any single network touches.
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A device stream gets redirected by one person at one moment, and that moment is invisible from outside unless something is watching for it.
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The seat that decides is not the same title in a carrier, an insurer and a lessor.
In the first weeks and months
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A named account map of the companies holding device volume, by category, by country and by rough scale.
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The seat that actually decides: reverse logistics lead, asset recovery manager, sustainability lead, procurement director, IT asset manager.
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Research-led outreach written for one company at a time, run against agreed targets rather than against a send volume.
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The whole unit handed over to an operator inside the business, with the tooling, the playbook and the reporting.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Swappie

Three things, matched to where the gap actually is.

The supply-side account map

Carriers, insurers, retailers, lessors, asset disposition firms and corporate fleets, sorted by country and by volume band. Built by name rather than bought as a list.

The seat that decides

Reverse logistics, asset recovery, sustainability, procurement and IT asset management. The title changes by category and by country, so the map is built market by market.

The engine, then the handover

Messages written for one company at a time, run in market for a fixed four months against targets agreed up front, then handed over with the tooling, the dashboards and a trained operator.

Twelve disciplines sit behind us. We bring only the ones that match the weak points, and we say which ones we are leaving out.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

Companies holding device volume, by category and by country, built by name rather than bought as a list.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this shape fits a supply problem

A supply pipeline is a named list and a schedule.

01

It is a finite universe

This is not a market of millions. It is a few thousand identifiable companies across Europe and North America, small enough to work properly by name and large enough that no one account manager can hold it.

02

The trigger is a contract date

Streams move when an agreement ends, a program changes hands, or a new environmental target lands on someone's objectives. Those moments are visible from outside if something is watching for them.

03

You own it at the end

Four months in market, then the playbook, the tooling, the dashboards and a trained operator move to your side. Nothing stays rented.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Swappie.